We are the uplifters
We believe in better.
OUR ETHOS IN ACTION
Every day, we have an opportunity to live our truth, seek continuous improvement and serve as a catalyst for social and environmental change — for our generation and those that follow.
Together, we can create a better you, a better us and a better world.
Prima is a B Corp
Now more than ever, businesses have a responsibility to do better… and we’re leading the charge. We’re incredibly proud to be a part of a global movement of people enacting the change they wish to see in the world — and using business as a force for good.
Here's How we're Doing it
Giving More
Climate Positive
Beyond Clean
Reducing Wisely
People First
Sourcing Responsibly
Giving More
We are humbled to donate 1% of annual revenue to our nonprofit partners, including Sierra Club, Wholistic Research & Education Foundation, and Children & Nature Network — in order to directly fund mission-aligned activities and research.
Climate Positive
We are 100% carbon neutral across our entire operations and supply chain, and are proud to be Climate Neutral Certified. This validates that we measure, reduce and offset our entire carbon footprint (and then some) as a company. By investing in verified reforestation projects with Carbonfund.org, we are able to offset more carbon than we use.
Beyond Clean
We are 100% Clean, 0% Questionable, as evidenced by our uncompromising ingredient standards and industry-leading list of 2800+ chemicals and materials we choose not to use, many of which have potential for health, eco-toxicity and/or contamination concerns.
Reducing Wisely
We are dedicated to continual innovation in sustainable packaging, with a high use of glass and recyclable materials — 85% of packaging is recyclable, 75% of packaging is glass, and 14% of packaging is made from recycled materials — and no ABS or PVC.
People First
We are steadfast in our commitment to take care of our team members and their families, providing comprehensive healthcare, equity ownership, heartfelt leadership and a flexible working environment.
Sourcing Responsibly
We maintain the highest standards of accountability and reporting for our supply chain partners, evaluating and auditing each for working conditions, environmental practices and labor policies — ensuring that they uphold a strong code of values toward quality, transparency, ethical sourcing and fair labor.
